New Trends in Digital Advertising

» Posted by on Feb 20, 2019 in Digital Marketing | 0 comments

If you have been doing business online for many years now, then you already know that the digital landscape changes so fast. Before, all business owners do is to optimize their website for the search engines. Now, they have social media engagement and digital marketing to think about.

With more and more options for digital advertising available, things are getting a lot confusing than ever before. The ultimate question now becomes where you should put most of your advertising dollars in. Social media platforms are just so many these days.

Digital Advertising Options to Utilize

There definitely are a lot of digital advertising options available nowadays and if you invest in all of them, you’ll easily run out of funds. This is why you need an expert to help you with the research. If you hire somebody who is well-experienced in digital advertising Philadelphia, then you’ll be buying ad spots for your business from the right places.

The newest options that you have as far as digital advertising are listed below. It pays to know more a little bit about each of them so that you can decide whether or not it’s for you. Your choices include:

1. Videos

Video marketing is quite big these days, thanks to YouTube and all other video sharing websites. Writing articles used to be the only way to disseminate information over the worldwide web. Now, there are videos that can be viewed while on the go or downloaded at a later time. Creating videos for advertising purposes is actually a great idea.

2. Infographics

Infographics are yet another way to advertise your products and services. These are highly shareable images, which mean that if they’re interesting enough, they will be shared across the social media community. It’s not hard to get some infographics created. All you really need is to brush up on your Photoshop skills.

3. Influencer marketing

Since the social media world is now a big empire, there are several kings and queens in it that rule the land. Contact social media influencers and ask them to promote your products and services. One share and your advertisement will reach their millions of followers.

4. Contextual Ads

Even in the advancement of social media and the internet in general, contextual ads are here to stay. These ads are still prominently displayed on the top websites and they’re a good way to reach out to your clients. As a matter of fact, these ads are getting more and more intelligent. The right ads are displayed according to the user’s viewing preferences.

5. Augmented reality

This is the newest trend in digital advertising and not a lot of businesses are embarking on just yet. So there’s still a chance to be one of the pioneers. The use of augmented reality allows your potential clients to actually experience how it feels to use your products or services prior to purchasing them. This avenue is relatively new and it huge potential. It pays to do more research about it to know how you can utilize this avenue in promoting your online business.

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